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Privacy Policy


Motörhead’s Motörboat, ASK4 Entertainment, and Whet Travel (“MB”) are committed to protecting your personal information that you share with us through the Internet, and this statement sets forth our privacy policy regarding information you provide to us through the use of our website. This statement also provides you with information on how to prevent your personal information from being collected or shared when you visit our website, respond to our Web-based promotions or send us an e-mail.

Children Under the Age of Eighteen
Our site is not intended for use of children under the age of eighteen without express parental consent. We recommend that minors not enter any personally identifiable information through our website.

The Information We Gather
We collect information about you through two principal means: through technology (for example IP addresses and cookies) and through your voluntary submission of information.

Non-personally Identifiable Information: Using technology, our sites can collect information about the type of browser you are using, your operating system and your IP address information using technology. An IP address is a number that is automatically assigned to your computer and is recognized by web technology whenever you are surfing the Internet. None of this information is considered personally identifiable information. We also use cookies and other technologies to collect non-personally identifiable information for a variety of purposes, such as to improve the design and content of our website and to enable us to provide a more personalized experience when you browse the Internet. Most industry-standard Web browsers have an option that allows you to turn off all cookies or have your computer inform you each time that a request to place a cookie is being made. If you turn cookies off (or refuse to accept a request to place a cookie), you may not have access to some features on our Websites and some of our services, such as purchasing a cruise or being automatically recognized as a loyalty member, may not function properly. We may provide aggregate non-personally identifiable information to third parties (such as marketers, ad server companies and advertisers) that make use of general customer data. We may also share that information with concessionaires aboard our vessels and other third parties. MB is not liable for information that is inaccurate due to technical defects in software used on our websites, whether induced by our systems or by software provided by third parties.

Personally Identifiable Information: You can use the majority of our website without being required to divulge any personally identifiable information to us. To participate in or use some of the activities available on our sites (such as purchasing a cruise, entering a contest or contacting us) you may be required to provide certain personally identifiable information (such as your name and e-mail address). In addition, in connection with some activities such as purchasing a cruise, we collect additional personally identifiable information such as your date of birth, street and billing address, and credit card number. When corresponding with you via e-mail, we may use a variety of technologies, such as “clear gifs” or “web beacons”, to let us know, among other things, whether you received and opened our e-mail. The clear gif included in the e-mail may establish a cookie on your system that further allows us to tailor information to fit your personal interests. MB will not trade, sell or share such personally identifiable information for use by any third parties unless we have informed you, been authorized by you or are required by law to do so. In addition, such personally identifiable information shall not be disclosed to third parties unless we have informed you, been authorized by you or are required by law to do so. The term “third parties” does not include any subsidiaries or affiliates of MB, service providers or vendors acting on MB’s behalf or travel agents or the purchaser of substantially all of the assets of MB or a subsidiary or affiliate of MB. Our policy is to require that third parties keep that information confidential. We reserve the right to disclose personally identifiable information, without notice, if we believe that such action is necessary to defend and protect the rights or property of MB and its family of websites or to protect the personal safety of users of MB, its websites or the public. Your credit card number is used to process your request for products or services and will not be shared with third parties that are not involved with the transaction.

How We Use The Information Gathered
We use the information that you share with us for these purposes:

• To provide the products, services or membership benefits you request;
• To improve the content of our site and enhance your cruise planning experience; To ensure proper billing;
• To measure consumer demand or interest in various offerings; and
• For marketing and promotional purposes, including to provide you with information about products and services offered by MB and its subsidiaries and affiliates.

Our websites often provide links to resources that we believe may be useful. These links will lead you to websites operated by third parties that operate under different privacy policies. We encourage you to review those privacy policies, as we have no control over information you may submit to those third parties.

Our websites may use third parties, such as ad server companies, to present or serve advertisements that you may see on our website. Our websites may also include advertisements placed by third parties. Our privacy policy does not cover any information collected by those third parties nor does it cover how they may use such information.

How Do We Protect Your Information
Security for all personally identifiable information is extremely important to us. To prevent unauthorized access, maintain data accuracy and ensure the correct usage of information, we monitor and adjust our physical, electronic and managerial procedures to safeguard and secure the information we collect online. Unfortunately, we cannot guarantee that data transmitted over the Internet will always be secure. As a result, while we strive to protect your personally identifiable information, we cannot ensure or warrant the security of any information you transmit to us or from our online products and services, and you do so at your own risk. Upon receipt of your transmission, we strive to ensure the security of that information in our systems.

Privacy Policy Updates
By using our websites, you signify your acceptance of this Privacy Policy. MB reserves the right to modify, alter or otherwise update this policy at any time. Visitors are encouraged to review this policy from time to time to stay abreast of any changes. Your continued use of our websites following the posting of any changes to this policy means you accept those changes.

The information you provide could be used by MB to send marketing or other materials to you and may be transferred to travel agents or other travel professionals to enable them to send you information via email and US mail. By entering your information here you consent to such use of the information you submit through this website.

Questions or comments?
If you have any further questions or comments regarding our Privacy Policy, please send us an e-mail with your questions or comments.

Changing Your Personal Information?
If you would like to update or change your personal information, send us an email so that we can maintain an accurate database in order to better serve your needs.

Removing yourself from MB mailing and/or Email lists?
You as our consumer always have the choice to remove your name from our mailing or other marketing list(s). In order to be taken off of our mailing list, please do one of the two following options:

1) Follow the instructions in communications received from us;
2) Send an email to indicating you wish to be removed from our list.

Contact Information
If you have any other questions regarding our privacy policy, please don’t hesitate to contact us. We respect your rights and would be pleased to answer any questions or discuss any concerns you may have.

Motörhead’s Motörboat
c/o, ASK4 Entertainment, LLC
P.O. Box 120956
Nashville, TN 37212